Food Marketing
Made Easy
We Break It Down Into Bite Sized Pieces
My Food Business is the leading food marketing hub designed by the Honey & Fox team to help food businesses like yours.
Your go-to spot for marketing support, valuable resources, and top-notch training tailored for fishers, farmers and small food businesses.
We help you quickly get control of your marketing even if you don't think you have the skills or time to learn.
Get Started Free
Follow in the footsteps of some of our clients.
You don't have to be a marketing expert to be good at marketing your business.
But you do need a good system and access to the right expertise, tools and resources when you need them.
This is for you if you:
- Find yourself constantly having to justify the price to customers when you clearly have a superior product that is worth what you are asking?
- Undertake Random Acts of Marketing where you get a spurt of effort and then run out of steam (because there are so many other things to do)?
- Engage experts to do your marketing for you but then find that it doesn't really look and sound like you, so you either don't use it at all or use it only when you have to?
- Have a long list of marketing "to dos" when you get time (but you don't seem to be able to find the time)?
- Know how important marketing is but are not sure where to start and what to say that will attract the right buyers?
- Getting overwhelmed with all the advice about where when and how to invest in marketing and not sure which ones will work best or deliver the best return on your investment?
My Food Business is designed for every food business, regardless of size, budget or skill level.
It's like having a marketing team in your pocket
Here's How My Food Business Works
Access Food Marketing Resources 24/7
Find the information you need when you need it. Whether you're trying to solve a marketing challenge or looking for trends and opportunities. Tap into our library of tools and resources designed especially for food businesses like yours.
Join Our Food Marketing Academy
Learn at your own pace through our online courses, webinars, templates, tips and tricks. But If you want more one-on-one support and to connect with likeminded businesses, we have you covered with our small group coaching programs.
Get Tailored Branding and Marketing Services
Our experienced team help you. Whether it's researching your market, gaining customer insights and designing all you need to elevate your branding and marketing including logo, websites, packaging, brochures and other marketing materials.
We're on a mission to make marketing easy for every food business
So we created a place where every food business, regardless of size, budget, or skill level, can access the marketing support to help them grow.
My Food Business is brought to you by the team behind Honey & Fox, a specialist branding and marketing agency for food businesses.
Marketing should be something you look forward to and it should be fun
It shouldn't feel overwhelming.
It shouldn't be an unwelcome chore you put off doing or only do when you have time.
And it shouldn't take a lot of time and money to get right.
But you do need a good system and access to the right expertise, tools and resources when you need them.
That's why we developed My Food Business.
It's a one-stop shop where you can find everything you need to create compelling marketing content that will attract your perfect customers and convert them into loyal fans.
Join us as we guide you through the exact process we use to create distinctive branding and marketing for our clients.
Leaving you more time to create and share your beautiful products with the world.
Curious to find out more? Click the button below and take an obligation free tour to see how My Food Business could work for you.
Take A Tour of My Food BusinessWant to get off the marketing treadmill and uncover the secrets to attracting your perfect customers and turning them into loyal fans?
Take a look at some of our current offers
Marketing Academy
Want to Use Your Unique Food Brand Story to Grow Sales?
Do you feel like you're on a treadmill, putting in lots of marketing effort but not getting the results you want?
Join us to learn how to create and use your unique provenance powered brand story to stand out and attract your perfect customers.
Learn at your own pace on line, or join one of our coaching programs. We have something to suit every budget and skill level.
Want to Be More Consistent With Your Social Media?
Consulting Services
Want Speciaist Help to Elevate Your Food Brand to Premium?
You know you have a great product that deserves the price you are charging; but it's not for everyone
You are targeting discerning premium buyers, but your branding, website and packaging are not quite hitting the mark.
Book a call and speak to our premium food branding and marketing experts to see if our tailored services are right for you.
At the core of great food marketing is a compelling provenance story
We'll help you tell yours
Join Our Signature Provenance Powered Food Marketing Course
It's Our Most Popular Course.
Exclusive to My Food Business. Learn the complete, step-by-step process to create and share your provenance story. You can binge it in a weekend or take your time. The choice is yours
You know your business better than anyone, so who better to bring your product provenance story to life than you?
Step-By-Step You Will
- Discover your unique provenance story elements using our Provenance Puzzle framework
- Communicate the value your product provides so your customers don't question the price
- Use three different kinds of proof to establish trust with your perfect customers
- Learn how to use compelling narratives and impactful visuals to share your provenance credentials
- Build a provenance story bank so you never run out of marketing content and ideas
In a world where trust is at a premium, provenance isn't just important.
It's essential.
As Featured By
Here's What You'll Be Doing
"Using provenance in your marketing is most effective for food products......because it creates a positive connection that immediately increases the product's value in customers' minds leading them to willingly pay more for it."
Rory Sutherland (Ogilvy Vice Chairman)
Don't take our word for it. Here is what some of our customers have to say about us
Madeleine Florin, Greater Sydney Local Landcare
The Provenance Storytelling Masterclass, tailored for our group of small-scale farmers, was a great success.
Working with the team was enjoyable, and the day was relaxed. The group actively engaged with the content as they learned new marketing skills to apply to their businesses.
Chloe Kempe, Agrimix
After toiling for over a decade to commercialise our big idea we knew we needed help..
We learnt the skills and gained the confidence to start communicating so much more about our company than just a having a good product.
The team were a joy to work with, I feel like they are an extension of our company.
An Experienced Team To Guide You
I'm Jayne Gallagher, a food business growth and marketing strategist. As a proud member of the "perennial" generation, I am naturally curious and fascinated by stories, and I love working with our clients to bring their marketing strategies to life.
I’m Helen Johnston, the creative behind many successful premium food brands. Harnessing my qualifications in user experience and design, I love helping our clients craft their authentic provenance stories, bringing brands to life.
I'm Joanne Freeman, and I wear many hats as the Research, Learning, and Engagement Director here at Honey & Fox. I like to think of myself as a 'pracademic' because I bring together the best of both worlds: academia and practicality.
All The Tools You Need To Market With Confidence & Impact
We created My Food Business for every food business regardless of size, budget and skill level.
And you get to choose how you work with us
- Our Food Marketing Resource Library - branding and marketing resources available 24/7
- Our Food Marketing Academy - join one of our online courses for self paced learning in your own time or sign up for a coaching program targeting a specific marketing challenge
- Our Tailored Food Branding and Marketing Services - for when you need an experienced team to help with research, strategy and design
Click the button below if you are ready to take the plunge and get started
Get Started Free